Leadership
Transforming an industry takes a certain kind of vision. One where talent and service come together to create the right results.
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Mike Crippen
Founder and CEO
A committed family man and father of three, competitive triathlete and two-time Ironman, Mike Crippen brings his competitive nature and creative fire to leading SOLID. His ultimate goal and driving passion is realizing his vision to create something entirely unique in the commercial interiors industry. To that end, Mike has assembled a team of specialists that make SOLID the nation’s premier solution in comprehensive surface care. A graduate of The Citadel with a degree in Business Administration, Mike began his career as a commercial flooring sales representative and founded Commercial Flooring Solutions in 1996. He has transformed this venture into the dynamic client-centric organization that SOLID is today and is seeking to change the industry through the creation of a global organization of experts, delivering self-performed solutions for all surface care.
Mike’s belief that anything is possible animates the culture at SOLID, which has been repeatedly recognized as a leader in its field. “Be Great” isn’t just one of SOLID’s core values, it’s a personal mantra in all he does. As SOLID’s Visionary, Mike has structured the ongoing merger and acquisition strategy that is making SOLID the leading provider of portfolio-wide services in our industry. The consistency of Mike’s example and message has been instrumental in raising consciousness about preventive floor maintenance, asset preservation and, perhaps most importantly, making quality service and craftsmanship matter again.
Tom Haslach
Chief Development Officer
One of three founding members of SOLID, Tom traces his association with SOLID’s CEO, Mike Crippen, to 1995. Tom founded and led Trilogyfm, a surface care company in Atlanta for over two decades. In the business community, Tom has been a consistent leader within IFMA Atlanta (International Facility Management Association), serving on their board since 1997.
Tom’s passion for people is what makes him create a positive culture of caring for others. He strives to create authentic long-term relationships with team members and clients, working insightfully to understand their wants and needs. His kindness and patience encourage people to work with him.
A few of Tom’s sources of inspiration are John Wooden’s A Lifetime of Observations, Dale Carnegie’s How to Win Friends and Influence People, Can’t Hurt Me by David Goggins and Noel Hudson’s The Valued Partner. He is a graduate of the University of Maryland. Tom is married to wife Carol and has two children, and continues to enjoy actively competing in triathlons, tennis, golf and basketball.
Eric Wroldsen
Chief Operating Officer
Eric Wroldsen brings over 25 years of leadership experience to his role as Chief Sales Officer at SOLID Surface Care. He is responsible for driving strategic sales leadership and revenue growth across all lines of business and channels.
Before joining SOLID, Eric served as Vice President of Commercial and National Accounts Sales at Virginia Tile. Throughout his career, Eric has held executive positions in sales, marketing, product management, and operations with Milliken & Co., Shaw Industries, Koroseal Interior Products, and Guardian Glass.
Eric’s passion for the commercial building products industry is matched by his commitment to fostering growth and delivering results. His ability to align strategic goals with SOLID’s vision and values continues to drive the company’s success. He holds an MBA from Loyola University Maryland and a BA from Winthrop University.