News and Events
SOLID Industry Update: Surfaces, Science, and Return to Office
Jeff Cross, ISSA media director, and industry veteran, recently interviewed SOLID Founder and CEO Michael Crippen on their Straight Talk! webcast. The ISSA Straight Talk! webcast spotlights cleaning industry issues, providing news and information, how-to tips, marketing and management strategies, and much more.
Crippen shares his views about the surface care industry, the science of self-performing surface care, and how SOLID solves the Return to Office challenge businesses currently face.
SOLID’s Philosophy: Innovation, Science, and Experts Lead the Way
Jeff and Mike discuss how SOLID grew from Mike’s roots as a carpet and textiles cleaning franchise owner. As Mike’s business evolved, he saw the flooring industry shifting from soft surfaces to soft and hard surfaces, to include LVT, terrazzo, and concrete. This sparked the pivot toward total surface care, then to a national service delivery model.
This unique philosophy resonated with the marketplace. Businesses were seeking a one-stop shop of expert surface care which would allow for the reduction of vendor headcount, too. The new SOLID organization sought to meet this need.
How SOLID Solves the Return to Office Challenge
Now SOLID meets the ever-evolving, post-pandemic challenges businesses face with additional science-based innovations. Mike explains how SOLID will be the first to market with the only long-lasting antiviral treatment. The treatment, SurfaceWise2™, is months away from EPA approval. Using SOLID’s platform of Clean For Health, which stresses using a “layers of protection” approach – washing hands, wearing masks, vaccination, upgrading HVAC, then, deep cleaning, disinfecting, and coating surfaces – any business can safely re-open while protecting employees and visitors.
To learn more about SOLID and our unique services, visit the SOLID website.